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Strategy for new crypto companies
- get the messaging right so people know what you do
- create content to educate to help people understand
- podcast, blog, anything educational
- make the website super obvious
- open a Twitter and Telegram account
How is crypto marketing different from other marketing?
- cannot do paid acquisitions like Google ads, Twitter ads, Reddit ads, Snapchat ads, Instagram ads
- focus on owned media channels like newsletter, social media, podcast
- need to learn the culture, the language (terms) and the slang
Which social media channel to focus on?
- Twitter, Reddot, and YouTube
- Facebook and Instagram are low in organic reach
Things to ask your clients
- goals
- what they are trying to accomplish
- target audience
- someone brand new or an institutional investor that understands and wants to hear the tech side of things
How to make customers know you are here to stay?
- tell them why your products are better
- inform users about new features and bugs you have fixed so they know you are there to stay and you care about customer experience
Education is very important
- we are still so early in the industry
- we are marketing something that doesn’t exist, something that the world has never seen before
- explain things in simple terms that people understand
Influencers
- match the right product with the right influencers that have the right audience
Where to learn
- Best way to learn is by trying
- buy Bitcoin, Ethereum or a cheap NFT
- you’ll most probably lose at first
- YouTube content that’s not sponsored or about price
- Any channel about price is sponsored
- Beginner friendly podcasts
- Bitcoin whitepaper (you don’t need to understand everything, just like you don’t need to understand codes to use the Internet)
- where the entire community i
- most important for the majority of companies in the industry
- a lot of content early on (2017) when there was no dedicated blogs
- for NFT because of same art audience
