Crypto marketingCrypto, Digital Marketing, Marketing Strategy for new crypto companies get the messaging right so people know what you docreate content to educate to help people understandpodcast, blog, anything educational make the website super obvious open a Twitter and Telegram account How is crypto marketing different from other marketing? cannot do paid acquisitions like Google ads, Twitter ads, Reddit ads, Snapchat ads, Instagram adsfocus on owned media channels like newsletter, social media, podcastneed to learn the culture, the language (terms) and the slang Which social media channel to focus on? Twitter, Reddot, and YouTubeFacebook and Instagram are low in organic reach Things to ask your clients goalswhat they are trying to accomplishtarget audiencesomeone brand new or an institutional investor that understands and wants to hear the tech side of things How to make customers know you are here to stay? tell them why your products are betterinform users about new features and bugs you have fixed so they know you are there to stay and you care about customer experience Education is very important we are still so early in the industrywe are marketing something that doesn’t exist, something that the world has never seen before explain things in simple terms that people understand Influencers match the right product with the right influencers that have the right audience Where to learn Best way to learn is by tryingbuy Bitcoin, Ethereum or a cheap NFTyou’ll most probably lose at first YouTube content that’s not sponsored or about priceAny channel about price is sponsored Beginner friendly podcastscoinboundBitcoin whitepaper (you don’t need to understand everything, just like you don’t need to understand codes to use the Internet) Twitter where the entire community imost important for the majority of companies in the industry Reddit a lot of content early on (2017) when there was no dedicated blogs Instagram for NFT because of same art audience
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