- lots of products but not a lot of brands
- there are so much you can do to the customers between one purchase to the other (20:00)
- make them a part of your product launches
- make them feel exclusive
- know your super customers and replicate that
- loyalty is critical
- brand stickiness is 45% (low) coz they want to try other brands
- do these 3 things:
- price point + local strategy + video to tell story