D2C discussion (India) – YouTube video

  • lots of products but not a lot of brands
  • there are so much you can do to the customers between one purchase to the other (20:00)
    • make them a part of your product launches
    • make them feel exclusive 
    • know your super customers and replicate that 
  • loyalty is critical 
  • brand stickiness is 45% (low) coz they want to try other brands 
  • do these 3 things:
    • price point + local strategy + video to tell story