I am putting this together for my interview for a beauty camera startup
What to prepare
Learn about these beauty apps
- Meitu
- Meitu’s 2022 annual results reveal a 25.2% year-on-year increase in total revenue
- Understanding the death of Meitu’s coolness
- Strong Week For Meitu Shareholders Doesn’t Alleviate Five-Year Loss
- Prominent Meitu Investor Trims Stake After Years of Only Filtered Profits
- China’s struggling selfie king Meitu finally has a profitable year
- Investors Shouldn’t Be Too Comfortable With Meitu’s (HKG:1357) Robust Earnings
- Meitu stock overview till 2023
- Meitu Financial Health
- Ulike Camera
- Facetune
- Xingtu
- Shuiyin
Potential questions & answers
Q: What experience do you have in managing teams or leading companies?
- Started building my own team when I was a Marketing Services Manager at Philips
- at the global headquarters
- served the entire BU
- close to 10 product categories
- 12-people team from scratch
- Achievements: improve efficiency (months to days) and brings the costs down
- Startup clients
- manage their existing teams
- Achievements: improved efficiency (review processes and systems) and better resources allocation (understand why some things are not working)
Q: What is your experience with marketing mobile apps in China and South Korea?
- Jabra Sound app
- launch events to demo
- partner with relevant partners like music festivals
- Jabra Sport Life app
- triathlon athlete
- sponsor local running clubs (prizes for competition)
- work with software team to fix bugs
- Product placement in MVs
- use globally
Q: How do you stay up-to-date with the latest trends and developments in the beauty camera industry?
Q: What strategies would you use to tailor our app to local preferences?
Q: How would you approach building relationships with local partners and customers?
- Partners
- understand what we can offer is most critical
- every company is different (may not be country specific)
- some may have more resources (budget & people), some may have better connections
- utilize what they have to achieve different goals (ST and LT)
- e.g. Lava vs Suoxian
- Be sensitive about different cultures
- Korean media are more formal
Q: What’s your experience to acquire and retain users?
- create customer personas
- no company has all the resources
- cannot target everybody
- more targeted communication
- top 10 beauty cameras
- create own content
- how to videos
- newsletter: new features / updates /
Q: How to monetize?
What to focus on
- Communication skills
- what do investors care about?
- what do customers care about?
- what does the team care about?
Questions to interviewers
- ST and LT goals
- major counterparts
- ISO and Android versions?
Beauty camera app related articles
Notes
Hatsune Miku
- a singing voice synthesizer featured in over 100,000 songs released worldwide
- 2.35M YouTube subscribers
- 170,000 uploaded YouTube videos,
- 1,000,000 created artworks
- over 900,000 fans on Facebook
- sold-out 3D concerts worldwide with performances in LA, Taipei, Hong Kong, Singapore Tokyo
- corporate collaborations with SEGA, Toyota USA, Google and more
- Profile: 16 years old, 158cm, 42kg|
