Influencer marketing notes


  • Micro-influencers are walking, talking, breathing representations of your brand
  • Local brand ambassador
  • Do they align with the values and perception you want attributed to your business?

What to Look For:

  • What platforms are your target influencers on?
  • What niche do they represent?
  • Do they respond quickly to social media engagement, or get back to emails promptly?
  • Are you able to get on the phone with the local television host, or have access to the quarterback’s direct email address?

Results of Utilizing Influencer Content

  • Engagement rate
  • Inquiries
  • Lead generation


  • Pay attention to how long it takes them to get back to your request, and with what urgency and interest they place upon the opportunity. This can provide great, free insight into the focus they will put on promoting your business if the relationship were to become official.
  • More tips on contract agreement in this article