Content strategy for SEO

  • increase organic traffic and leads generated via content while lowering their Customer Acquisition Costs
  • if your website is about content marketing, you’re looking at about 300 content items per year.
  • SEO is vital throughout the content strategy development process because it helps you identify how your audience searches, and it amplifies the content you create.

Content cluster

  • A content cluster, or topic cluster, is a way of organizing content on a website into topically related ‘clusters.’
  • A content cluster should cover a topic across all phases of the buyer’s/user’s journey
  • the sales funnel isn’t linear. Not everyone starts at the top and works their way down. Some people will enter your funnel already solution-aware and just want to know more about your solution