Definitions
- Strategy is a plan of action to achieve short, middle and long term desired goals.
What strategy is not
- Strategy Is Not A To Do List
- A strategy is not simply a plan
- A strategy is only really strategy if alters the behaviour of the people in your organisation; what they do and how they do it
Types of business strategies
Business strategies
- corporate strategy
- defines the strategic goals of the overall company
- business strategy
- establishes the strategic goals for a business unit
- functional strategies
- achieve the business goals, and to keep developing the functional area