What is a strategy


  • Strategy is a plan of action to achieve short, middle and long term desired goals.

What strategy is not

  • Strategy Is Not A To Do List
  • A strategy is not simply a plan
  • strategy is only really strategy if alters the behaviour of the people in your organisation; what they do and how they do it

Types of business strategies

Business strategies

  • corporate strategy
    • defines the strategic goals of the overall company
  • business strategy
    • establishes the strategic goals for a business unit
  •  functional strategies
    • achieve the business goals, and to keep developing the functional area