- start with a one-sentence pitch (1:00)
- who I am
- what I do
- how I bring value
- I help x achieve y by doing z
- x = audience
- y = value that you bring
- z = how you provide that value
- e.g. I help offline stores create massive new revenue streams by selling their products online using paid advertising
- tell a story
- more engaging
- get people emotionally attached to your idea instead of talking about products and features
- make a complex idea easy to understand
- Story structure
- Talk about a problem (3:20)
- Talk about a solution
- Talk about value (5:25)