Elevator Pitch

  • start with a one-sentence pitch (1:00)
    • who I am 
    • what I do 
    • how I bring value
  • I help x achieve y by doing z
    • x = audience
    • y = value that you bring
    • z = how you provide that value
    • e.g. I help offline stores create massive new revenue streams by selling their products online using paid advertising  
  • tell a story
    • more engaging
    • get people emotionally attached to your idea instead of talking about products and features 
    • make a complex idea easy to understand
  • Story structure
    1. Talk about a problem (3:20)
    2. Talk about a solution 
    3. Talk about value (5:25)