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Google Alerts
Monitor the Web for interesting new content
Google Ads
Pay-per-click online advertising
- for paid search campaigns
- use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want
- sign up to get your spend matched up to US$50 in ad credit when you advertise on Google Ads
AdSense
Earn money from your online content
- place ad codes in the website header, content, and sidebar to earn passive income. The amount you earn will depend on the topic and among of visitors of your website
- high-quality ads which are relevant to your audience or content
Business Profile
Manage Your Business Profile
- highlight essential info and show what makes your business unique
- create posts, offers, events
- respond to reviews
- send and receive direct messages
- post answers to FAQs
Google Analytics
Measure your advertising ROI
One of the most powerful Google tools for marketers to track information:
- demographics
- social engagement
- technology used
- mobile information
- traffic sources
- top content
- what leads to conversion
Google Charts
Display live data on your site
Google Marketing Platform
Unified advertising and analytics platform
Google for Nonprofits
Access Google Workplace at no cost
- custom email for nonprofits
- collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more
Keyword Planner
Discover new keywords
- see how to use here
- get keyword suggestions
- see monthly searches
- see the average cost for your ad to show
- create new campaigns
- gives you an idea of whether one keyword is more popular than another
- gives you keyword ideas for your search engine marketing campaign or paid search advertising
- you will get groupings of keyword ideas that you can dig deeper into
- an approximate cost per click (CPC) amount
Mobile-Friendly Test
Tells you whether Google thinks a web page is mobile-friendly
PageSpeed
Analyze and optimize your website
- Analyze and optimize your website with PageSpeed tools
Google Search Central (formerly Webmasters)
Website SEO recommendations
Google Search Console
Measure site traffic
- check indexing status
- optimize visibility
- fix issues
- alerts you about critical site errors such as detection of hacked content, and helps you manage how your content appears in search results
Google for Startups
Free trainings and mentoring
- help you connect with the right people, products, and best practices
Think with Google
Get the latest marketing insights and trends by email
- consumer insights
- marketing strategies & innovations
- tools for marketers
- Google Trends
- Market Finder (identify new potential markets)
- Rich Media Gallery (Browse innovative creatives from top advertisers and agencies )
