Free Google marketing tools

Google Alerts

Monitor the Web for interesting new content

Google Ads

Pay-per-click online advertising

  • for paid search campaigns
  • use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want
  • sign up to get your spend matched up to US$50 in ad credit when you advertise on Google Ads


Earn money from your online content

  • place ad codes in the website header, content, and sidebar to earn passive income. The amount you earn will depend on the topic and among of visitors of your website  
  • high-quality ads which are relevant to your audience or content

Business Profile

Manage Your Business Profile

  • highlight essential info and show what makes your business unique
  • create posts, offers, events
  • respond to reviews
  • send and receive direct messages
  • post answers to FAQs

Google Analytics

Measure your advertising ROI

One of the most powerful Google tools for marketers to track information:

  • demographics
  • social engagement
  • technology used
  • mobile information
  • traffic sources
  • top content
  • what leads to conversion

Google Charts

Display live data on your site

Google Marketing Platform

Unified advertising and analytics platform 

Google for Nonprofits

Access Google Workplace at no cost

  • custom email for nonprofits
  • collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more 

Keyword Planner

Discover new keywords

  • see how to use here
  • get keyword suggestions
  • see monthly searches
  • see the average cost for your ad to show 
  • create new campaigns
  • gives you an idea of whether one keyword is more popular than another
  • gives you keyword ideas for your search engine marketing campaign or paid search advertising
  • you will get groupings of keyword ideas that you can dig deeper into
  • an approximate cost per click (CPC) amount

Mobile-Friendly Test

Tells you whether Google thinks a web page is mobile-friendly


Analyze and optimize your website

  • Analyze and optimize your website with PageSpeed tools

Google Search Central (formerly Webmasters)

Website SEO recommendations

Google Search Console

Measure site traffic 

  • check indexing status
  • optimize visibility
  • fix issues 
  • alerts you about critical site errors such as detection of hacked content, and helps you manage how your content appears in search results

Google for Startups

Free trainings and mentoring

  • help you connect with the right people, products, and best practices

Think with Google

Get the latest marketing insights and trends by email

Google Trends

Explore what the world is searching