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Interviewers
- Josephine Loong (Recruiter)
- Nellie
- Margaret Yip
- Henry Tan (CPA): Founder
Company
- Help clients of all sizes to hire, retain, and manage exceptional talents wherever they are in the world (at the end of homepage video)
- 7-year startup
- People business supported by technology, not the other way around (Margaret Yip)
- help clients hire and expand globally
- Hire and retain local talents wherever they are in the world
- Recruitment, payroll, tax (complex procedures)
- Global company clients
- big
- startups
- Competitor
- Tricor
- Employer of record (EOR)
- POE (Employment of organization)
- Team
- From US but based in JP
- Partner: Her
- iBanks / consultancy firms
- 245 internal staff
- 45 countries
- Partner (Margaret)
- Head of legal
- Head of finance
- 60 operating entities
Entities
- 60 operating entities
- HK
- JP
- Dubai
Teams
- 245 internal staff
- staff in 45 countries / can find talents in 100+ countries
- Partner (Margaret)
- Head of legal
- Head of finance
- Team meetings
- BKK
- Greece
- Cancun
- Monthly town hall
Culture
- trust
- open
- fail fast
- transparent
Markets
- EU & US (US agencies)
- CN & JP
Communication
Go Fast. Go Smart. GoGlobal.
- Best Global Human Resources Solutions
- map to showcase where they are
Benefits
set up quickly, compliantly, and cost effectively
- cost savings
- streamlined processes
- compliance expertise
- personalized support
- onboard new employees within days instead of months
Website improvement
- map to showcase where they are
- YouTube video
What they need
- what they need
- ST & LT strategies
- new tech
- new ideas
- cost effective was to get leads
- Lead generation
- seminars, webinars, conferences, social media
- 4-5 pax team
- IN: content, collaterals, PPTs
- VN: digital marketing, CRM, performance marketing
Personality preferred
- high energy level
- self-motivated
Current marketing lead
- strong background
- big budget
My previous projects
Software as a service (SaaS) company
- import spreadsheets into a central system for integration
- Virtual consultation doctor
- ‘dumb-down’ his content
- financial services
- insurance
- capital markets
- banking
- supply chain
- manufacturing
- transport and logistics
- food and agriculture
- consumer products
- pharm
- retail
- telecoms
6-step sales & marketing funnel
- traffic (from views to clicks)
- SEO
- content
- social
- affiliate
- sponsor
- paid ads
- landing page (turn traffic into leads)
- get their email with a high-volume lead magnet
- checklist
- cheat sheet
- guide
- webinar
- workshop
- masterclass
- introduction email
- who you are
- why they should trust you can help them
- sales email (x6)
- sales page
2024 marketing trends
- value based marketing
- being cheapest and fastest is no longer the only way to win
- 56% feel more loyal to brands that ‘get me’ and show a deep understanding of preference
- storytelling
- create emotional connection
- people will remember
- case studies, customer stories
- conversational marketing
- live video
- make it personal
- lots of things are AI and people are either annoyed or have trust issues
- omni-channel marketing
- need to be at more touchpoint to gain interest/trust from customers
Strategies
Marketing audit
Target segments
Content marketing
- EOR guide
- White papers
- Checklist
- Case studies
- Top challenges faced by companies managing international employments
Local partners
- HKInvest
- Danish association
- Chambers of commerce
Paid ads
Social media
- join and interact in business groups
Influencer partners
Potential partners
- HR consultants
- global mobility experts
- international business advisors
- legal firms specializing in international employment
Competition
Vistra & Tricor
- Vistra
- helps global funds and corporates set up, run and control their operations worldwide
- Tricor
- Business expansion made easy
- helps Asian based business expand and operate their businesses across the APAC region
- 49 offices
- 22 markets
- 3000 employees
- serves 40% global Fortune 500 companies
- 1,300 listed clients in HK & China
- 600 in SG and MY
- 2,000 in Asia
What does the alliance do:
- help Asian clients expand and operate in Europe and Americas
- clients want to manage their business
- in more place
- more efficiently
- more control
- help clients
- adapt new regulations
- new ways of working
- so they can focus on what they do best
Why I am interested
- Fully remote
- startup: more room for growth
Question
- What agencies in SG?
- marketing budget
- why is Henry Tan so mysterious?
- company structure
- whom I’ll be working with
