This is prepared for meeting with William
Info from William
- how to increase brand influence
- Japan
- Uniqlo 60% sales from own website, not marketplaces
- North America – ok
- Europe KOL
- Italy
- France
- YouTube views
- 20 millions
- better than TikTok
- open box
- product intro
- performance (not good)
- website traffic: 2,000 per day
- staff: 1-2 in China
- Target markets
- Europe
- Germany, France
- Italy, Spain
- Asia
- Japan
- South Korea
- Europe
- Questions
- how to increase website traffic
- what to do offline
- what other channels
- how to increase ROI
- brand building
- what KOLs to recruit besides guitarists
Tribe building
- build relationship
- online discussion groups
- forums
- memberships
- Q&As
- webinars
- be the go-to resource or source of info
- build trust, authority and goodwill
- Interest Graph (9:20)
- e.g. people who follow the same YouTuber share the same interest
5 steps for setting your strategy
- SET A MEASURABLE GOAL
- KNOW YOUR AUDIENCE
- KNOW YOUR BRAND
- WATCH YOUR COMPETITION
- GET READY TO MEASURE
Incorporating Competitive Analysis Data into Your Small Business Marketing Strategy
- Additional material: Competitive analysis frameworks
Digital marketing
- Attract
- Convert
- Close
- Delight
SEO
- Reference material:
How to Do Keyword Research for SEO: A Beginner’s Guide
User experience
- Test your website speed and learn how to improve it here
- need to provide email for a report
- Reference material: 10 Tips That Can Drastically Improve Your Website’s User Experience
Paid search ads
- Reference material: The Ultimate Google Ads PPC Kit
Display Advertising
Sponsored social posts
- Reference material: 25 graphic design tips for non-designers and beginners