- The guide comes with examples of each step
Results that you want
- Brand awareness
- Acquisition or lead generation
- Growth from existing
5 steps for setting your strategy
- SET A MEASURABLE GOAL
- KNOW YOUR AUDIENCE
- KNOW YOUR BRAND
- WATCH YOUR COMPETITION
- GET READY TO MEASURE
Incorporating Competitive Analysis Data into Your Small Business Marketing Strategy
- Additional material: Competitive analysis frameworks
Digital marketing
- Attract
- Convert
- Close
- Delight
SEO
- Reference material:
How to Do Keyword Research for SEO: A Beginner’s Guide
User experience
- Test your website speed and learn how to improve it here
- need to provide email for a report
- Reference material: 10 Tips That Can Drastically Improve Your Website’s User Experience
Paid search ads
- Reference material: The Ultimate Google Ads PPC Kit
Display Advertising
Sponsored social posts
- Reference material: 25 graphic design tips for non-designers and beginners