Marketing strategies for small business

Digital Marketing, Email Marketing, Marketing

HubSpot's Official "Digital Marketing For Small Business" Guide

The guide comes with examples of each step

Results that you want

Brand awareness
Acquisition or lead generation
Growth from existing

5 steps for setting your strategy

SET A MEASURABLE GOAL
KNOW YOUR AUDIENCE
KNOW YOUR BRAND
WATCH YOUR COMPETITION
GET READY TO MEASURE

Incorporating Competitive Analysis Data into Your Small Business Marketing Strategy

Additional material: Competitive analysis frameworks

Digital marketing

Attract
Convert
Close
Delight

SEO

Reference material:
How to Do Keyword Research for SEO: A Beginner’s Guide

User experience

Test your website speed and learn how to improve it here
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Reference material: 10 Tips That Can Drastically Improve Your Website’s User Experience

Paid search ads

Reference material: The Ultimate Google Ads PPC Kit

Display Advertising

Reference materials: exclusive interview series uncovers tactics used by advertising experts at Google, Facebook, and LinkedIn

Sponsored social posts

Reference material: 25 graphic design tips for non-designers and beginners

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