Marketing strategies and marketing ideas for a music startup

Digital Marketing, Email Marketing, Marketing

This is prepared for meeting with William 

Info from William

  • how to increase brand influence 
  • Japan
    • Uniqlo 60% sales from own website, not marketplaces 
  • North America – ok
  • Europe KOL
    • Italy 
    • France 
  • YouTube views
    • 20 millions
    • better than TikTok 
    • open box
    • product intro
    • performance (not good)
  • website traffic: 2,000 per day
  • staff: 1-2 in China 
  • Target markets
    • Europe
      • Germany, France
      • Italy, Spain
    • Asia
      • Japan
      • South Korea
  • Questions
    • how to increase website traffic
    • what to do offline
    • what other channels 
    • how to increase ROI
    • brand building 
    • what KOLs to recruit besides guitarists

Tribe building

  • build relationship
    • online discussion groups
    • forums
    • memberships
    • Q&As
    • webinars
  • be the go-to resource or source of info
  • build trust, authority and goodwill 
  • Interest Graph (9:20)
    • e.g. people who follow the same YouTuber share the same interest

5 steps for setting your strategy

  • SET A MEASURABLE GOAL
  • KNOW YOUR AUDIENCE
  • KNOW YOUR BRAND
  • WATCH YOUR COMPETITION
  • GET READY TO MEASURE

Incorporating Competitive Analysis Data into Your Small Business Marketing Strategy

Digital marketing

  • Attract
  • Convert
  • Close
  • Delight

SEO

User experience

Paid search ads

Display Advertising

Sponsored social posts

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