Most important:
Think about your viewers and their expectations
- what tone do they like?
- what style do they like?
1. Pop up key words to keep people's attention (0:50)
- when a word pops up, it’s impossible not to read it
- graphic text or real text from footage
2. Show rather than tell (5:30)
- use props
3. Use sound effects (6:50)
- build emotions and excitement