Video strategies – how to get people to watch till the end

Most important:

Think about your viewers and their expectations

    • what tone do they like?
    • what style do they like?

1. Pop up key words to keep people's attention (0:50)

  • when a word pops up, it’s impossible not to read it
  • graphic text or real text from footage

2. Show rather than tell (5:30)

  • use props¬†

3. Use sound effects (6:50)

  • build emotions and excitement