Finding great video ideas (3:00)
- analyze your audience
- find your 5 outliner videos
- turn these videos into series
- adapt ideas from competitors
- explore ‘blue ocean’ ideas
Script more if you have less personality
Score ideas before choosing which to film
For brands: Create “day in life” video, e.g. what is it like to work as an engineer at ABC company?
Intro examples
Bad: MrBeast is a genius and so smart. Here are some of the things he did…
Good: What did MrBeast discover in May 2013?
Bad: What if I told you that you could start a business in a weekend that could go on to be really successful? That was my story…
Good: I started a $200 million dollar business in one weekend…
Bad: How to make $300 per day
Good: How to make $295 per day
Bad: Here is how I became worth $1m
Good: How I make $45,000 a month
Bad: How to make $300 per day
Good: How to make $295 per day
