How to generate leads on LinkedIn: a step-by-step guide with scripts

Why You're Not Landing Clients on LinkedIn

What makes you you? (19:30)

Your story!

Content aims (18:50)

Each post should hit one or more of these:

  • entertain
  • convert
  • expertise¬†

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1. Optimize your LinkedIn profile

  • is it clear in your profile that you are someone that can bring value to your connections?

2. Send a connection request

  • do your homework and write a personal message
  • Hey so and so, I saw that you have been in the digital marketing space for x years now and I am impressed with your work on ABC. Thought it might make sense to connect here.

3. Send your first real message

  • don’t just throw a lot of info at them
  • make it easy for them to say yes
  • Hey so and so, I noticed you started your own agency and wanted to reach out. I help agencies like yours to get more clients without spending money on ads. Any chance you need with this?
  • Hey so and so, you probably know that the most challenging part of owning your own creative agency is signing on new clients. I help creative agencies consistently get new clients without spending money on ads. Some of my clients include X, Y, and Z. If you are interested in learning how you might be able to do the same in your business. feel free to schedule a time to talk on my calendar here.

4. Follow up

  • no need to provide any new info. just rephrase what you have said before as a reminder
  • hey so and so, just wanted to follow up with you to see if it still makes sense to talk about how we might be able to help you with XYZ. If it does, let me know what your calendar looks like

4. LinkedIn marketing

  • no need to provide any new info. just rephrase what you have said before as a reminder
  • hey so and so, just wanted to follow up with you to see if it still makes sense to talk about how we might be able to help you with XYZ. If it does, let me know what your calendar looks like