Content Marketing

Content marketing examples

Types Written content Original research ‘How-to’ solution-focused content ‘Hub-and-spoke’ authority content clusters A glossary Video content User-generated content Social media content Lead magnets Case studies Multi-channel content Key Elements Tell powerful stories. Be honest and open. Personalize where possible. Quality over quantity — but if you can have both, then do. Employ visual content at

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Content marketing stats

We analyzed 912 million blog posts. Here is what we learned about content marketing (2019) 1. Long-form content gets an average of 77.2% more links than short articles. Therefore, long-form content appears to be ideal for backlink acquisition. 2. When it comes to social shares, longer content outperforms short blog posts. However, we found diminishing returns for

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Content strategy – what’s in it?

What’s included a content strategy_1 content ideation, content development and publication, editorial calendar planning, process and system creation and oversight, writing, editing, on-page SEO, and a host of other activities related to content management. What’s included a content strategy_2 content audits page tables UI copywriting content governance What’s included a content strategy_3 Your business case

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Content strategy – what is it?

Resources 15 Powerful Content Marketing Examples To Inspire Your Next Campaign (a very good one) Content Strategy Example for Startups Creating a Winning Content Strategy for Healthcare Companies How to Build a Successful Content Marketing Strategy for Professional Services B2B Content Marketing: Benchmarks, Budgets, and Trends: Insights for 2022 Manufacturing Content Marketing Benchmarks, Budgets, and

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