1. Improve HILAVA OS
- easy to use
seamlessly connects the community
2. Build a strong community
- Learning & Practicing
- Creating & Experimenting
- Performing & Sharing
3. Expand audience reach
- more affordable product selection
4. Improve flexibility of the Carbon Series
- Learning & Practicing
- Creating & Experimenting
- Performing & Sharing
1. LAVA ME Play ¥1,999+
- Beginner
- Age 15-28
2. LAVA ME 4 Spruce Series ¥2,999+
- Advanced + traditional
- Age: 20-45
- mid price point
- competition: Yamaha
3. LAVA ME 4 Carbon Series ¥4,399+
- Advanced + unconventional
- Age: 28-50
- High price point
- Taylor, Martin