The Marketing Secrets Apple & Tesla Always Use

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t.

02:07 The concept of how we value things

18:56 Recursive Trends

23:42 The brain’s marketing function: Signalling

34:43 technology making location irrelevant

41:07 making something bad to give it value

48:14 Scarcity of product

51:38 Personalisation

56:37 How to deliver a product to the world

01:02:59 Why business are focusing on the wrong thing

01:11:00 Personal branding

01:17:25 Why do you think you successful

01:33:43 The last guest question