What Makes People Buy? Price & Value Masterclass

Chris Do interviewing Ron Baker. Ron Baker is the author of the book “Implementing Value Pricing: A Radical Business Model for Professional Firms.” 

6:25 Subjective theory of value

7:15 High client impact, high prices welcome

8:25 Price justifies the costs

12:21 The power of brand

14:39 Both the buyer and seller profit

16:04 Pricing sends signals

17:32 Determine your market position

21:19 Value is subjective, price is contextual

26:00 Give your customers pricing options

27:29 The value conversation

31:10 Premium prices w/ clear value prop