What’s included a content strategy_1 content ideation, content development and publication, editorial calendar planning, process and system creation and oversight, writing, editing, on-page SEO, and a host of other activities related to content management. What’s included a content strategy_2 content audits page tables UI copywriting content governance What’s included a content strategy_3 Your business case […]
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Resources 15 Powerful Content Marketing Examples To Inspire Your Next Campaign (a very good one) Content Strategy Example for Startups Creating a Winning Content Strategy for Healthcare Companies How to Build a Successful Content Marketing Strategy for Professional Services B2B Content Marketing: Benchmarks, Budgets, and Trends: Insights for 2022 Manufacturing Content Marketing Benchmarks, Budgets, and
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Content – audience Content – marketing Content – misc Content – simple Content – social media Content – strategy
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Resources 31 Impressive Content Marketing Examples You Can Use Today Blogging Examples Social Media Marketing Examples Tried-and-True Content Marketing Examples Visual Content Marketing Examples Video Marketing Examples Ebooks and Resources Examples Other Content Marketing Examples What is content marketing Content marketing is the intentional creation and curation of content with the goal of both attracting
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3 main types of pillar pages How-to’s Explainer articles Guides Benefits that content pillars offer Make it easier for search engines and people to navigate your content. Increase rankings for linked pages. Focus content on what your customers want. Source: How to Create Content Pillars to Boost SEO for Your Site
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What is content marketing about Publish content your audiences want Publish on a regular basis Publish content from a combination of named authors Cover a unique variety of topics that you have the authority to be an expert in Consider whether your content marketing will be more or less branded and “on domain” (the same as your company url) or off domain (a website you
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