Website statistics

Design

  • 0.05 seconds are what it takes for people to determine whether they like your website or not, whether they’ll stay or leave.
  • It takes 2.6 seconds for people to land their eye on an area of a website that most influences their first impression.
  • 38% of people will stop engaging with a website if the content or layout is unattractive.
  • 75% of people judge the credibility of a company based on its website design.
  • 46% of people base their decisions on the credibility of a website on its visual appeal and aesthetics.
  • First impressions are 94% design-related.
  • 94% of negative website feedback was design related.
  • Two-thirds of people rather read something beautifully designed than something plain.

Load time

  • 39% of people stop engaging with a website if images take too long to load.
  • 47% of people a website to load in no more than 2 seconds.
  • Slow-loading websites cost retailers more than $2.6 billion in lost sales each year.

Local website

  • 46% of Google searches have a local intent
  • 24.4% of all clicks go to the first result of local business searches
  • 97% of people use search to find local businesses
  • 29% of people search for local businesses at least once a week
  • 70% of people visit a store because of what they find online
  • 28% of people purchase an item after a local search
  • Over 50% of all “near me” searches result in an offline store visit
  • 86% of people use Google Maps to find local businesses
  • 56% of local businesses have not yet claimed their Google My Business listing
  • 88% of people look for online reviews before choosing local services
  • The average timeframe to see ROI positive results from Local SEO is 4.76 months

Mobile

  • Google has switched to using mobile version of every website for indexing and ranking since March 2021.
  • There are over 4.5 billion active internet users worldwide, and over 90% of them accessed the Internet via mobile devices.
  • 88% of people who search for a type of business on a mobile device call or go to that business within 24 hours.
  • 83% of people say that a seamless experience across all devices is very important.
  • 85% of people think a website should look as good if not better on a mobile device than on a desktop.
  • 61% of people are unlikely to return to a site on mobile if they had trouble accessing it, and 40% visit a competitor’s site instead.
  • 8 in 10 people stop engaging with content that doesn’t display well on their device.
  • 57% of people won’t recommend a business with website poorly designed for mobile.
  • Average smartphone conversion rates are up 64% compared to desktop conversion rates.

Session duration

  • Average Session Duration measures the average amount of time spent per session on your website. It is calculated by dividing total time spent across sessions by the total number of sessions
  • 5.94 seconds are spent looking at a main image of a website, and 5.59 seconds at written content.
  • An average session duration is between 2 and 4 minutes according to Google Analytics benchmarking.
  • The average application screen time is 4 minutes and 24 seconds on mobile, and 6 minutes and 38 seconds on tablet, according to Contentsquare’s 2021 digital benchmark report
  • The grocery (5.01), auto (4.87), and travel (4.78) industries have the highest average session durations.
  • B2B (2.28), telco (2.91), and financial services (3.13) have the lowest time spent per visit, according to a 2021 Digital Experience Benchmark report measuring over 20+ billion user sessions in 25+ different countries for 11+ industries.

Misc

  • 30% of people won’t consider a business without a website
  • 93% of online experiences begin with a search engine
  • 62% of people disregard a business if they can’t find them online
  • 88% of people are less likely to return to a site after a bad experience
  • 77% of agencies believe that a bad website user experience is a weakness for their clients
  • 70% of small business websites lack a Call to Action (CTA) on their homepage
  • 30% of all Google mobile searches are related to location
  • People visit more than 1.5 billion locations related to their Google searches every month

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