10 million view per video!!!
What is a strong hook
- example:
- I am going to the beach (not interesting)
- I am going to the beach and I am going to surprise someone with $100 at the end of the video (people will watch till the end)
- it needs to have some sort of expectation
- visual
- people can understand it without looking/listening
- easy to understand
- even to a 5 year old
- concise
- use a readability checker
- free tool here
- the most popular shorts, esp. MrBeasts
- first grade level
- (5:00) using words like business, finance, or profit, you already jump to 8th grade and need to explain it
study analytics (8:00)
- see when people drop out
- even cutting the bad 1 second off can have a huge impact as it could equal 10% of retention
- the longer the video, the longer you need to
- keep the people watching to keep a high retention rate
- her optimism length is 34 secs
- if under 30 secs, they have to have 100% retention or it will not go viral
how to generate ideas (13:25)
- write everything down, and pick the best 10 out of 1,000
- how to decide which 10
- do I want to make it
- is it sharable
good mechanism (10:00)
- 3 steps of xxx
- so people know what to expect
- so people will watch till the end
- how to decide which 10
- do I want to make it
- is it sharable
but therefore storytelling (23:15)
- do that instead of saying this happen so I do that
process
- Foreshadow is the sentence right after the hook
Different platform different focus, even when they are all about short videos (30:00)
- when she gets 1 million views on TikTok, the same video gets 1,000 on YT
- when she gets 1 million views on YT, the same video gets 1,000 on TikTok
- YT: 30-sec video
- TikTok: 10-20 sec
- Reels: have mute function so subtitles are important
What she still doesn’t know (36:30)
- sharability is important but there are too many factors and you can’t really put your fingers on
- retention doesn’t matter as much as people think it does
50 million views per month
Tips from a YouTuber who gets 50 million views per month
- It takes time (easily years!)
- there is a lot of learning you need to do as you go through trial and error
1. Give people a reason to care about you
- lots of people are talking about the same thing
- make your content unique to show your personality
2. If you don't enjoy watching your own video, change it
- if you feel bored, viewers will feel bored too
3. Stick to a winning structure and repeat it
Example:
- present an idea
- describe a little (not too much or people will be bored)
- leave enough for imagination
4. Shorts viewers want to watch short form content
- they won’t switch to watching long form
- cut your long videos into shorts to suit their taste
5. Research and improve
- lots of people are taking other people’s content and make it better
- shouldn’t copy exactly but get inspired and make it uniquely yours