We analyzed 912 million blog posts. Here is what we learned about content marketing (2019) 1. Long-form content gets an average of 77.2% more links than short articles. Therefore, long-form content appears to be ideal for backlink acquisition. 2. When it comes to social shares, longer content outperforms short blog posts. However, we found diminishing returns for […]
Content marketing stats Read More »
Content strategy Content marketing strategy Content marketing Content strategy – B2B Content strategy – digital / social Content strategy – misc
Content strategy (graphic) Read More »
Writing content for everyone This is from UK’s Government Digital Service (GDS) builds platforms, products and services that help deliver a simple, joined-up and personalised experience of government to everyone. Most of the students I work with fell out of a formal education system early. They face different challenges including dyslexia, poor vision and previously
Create content that’s easy to read Read More »
What’s included a content strategy_1 content ideation, content development and publication, editorial calendar planning, process and system creation and oversight, writing, editing, on-page SEO, and a host of other activities related to content management. What’s included a content strategy_2 content audits page tables UI copywriting content governance What’s included a content strategy_3 Your business case
Content strategy – what’s in it? Read More »
Marketing strategy vs marketing plan Content strategy vs content marketing Digital marketing strategy Go-to-market plan Integrated lifecycle marketing Marketing plan Marketing process Marketing strategy Strategic marketing plan
Marketing strategy vs marketing plan (graphic comparison) Read More »
Resources 15 Powerful Content Marketing Examples To Inspire Your Next Campaign (a very good one) Content Strategy Example for Startups Creating a Winning Content Strategy for Healthcare Companies How to Build a Successful Content Marketing Strategy for Professional Services B2B Content Marketing: Benchmarks, Budgets, and Trends: Insights for 2022 Manufacturing Content Marketing Benchmarks, Budgets, and
Content strategy – what is it? Read More »
Behavioral retargeting Companies try to retarget users who have already seen their products on a website. If you don’t buy the product at first, these companies use “ad remarketing” to show those products to you again and again How Companies drop pixels or cookies to track you Each time you visit a site, it drops
Why and how do ads follow me around the Internet? Read More »
Definitions Strategy is a plan of action to achieve short, middle and long term desired goals. What strategy is not Strategy Is Not A To Do List A strategy is not simply a plan A strategy is only really strategy if alters the behaviour of the people in your organisation; what they do and how they do it
What is a strategy Read More »
Why Keywords Still Matter in SEO (But They Aren’t Everything) Google’s algorithm update in 2013, called Hummingbird, introduced semantic search capabilities. Google started looking at the context of content, rather than just scanning for specific keywords, which required SEO and content marketing strategies to shift away from a keyword-density focus. The inner workings of Google’s
Resources 31 Impressive Content Marketing Examples You Can Use Today Blogging Examples Social Media Marketing Examples Tried-and-True Content Marketing Examples Visual Content Marketing Examples Video Marketing Examples Ebooks and Resources Examples Other Content Marketing Examples What is content marketing Content marketing is the intentional creation and curation of content with the goal of both attracting
Content marketing – why is it important Read More »
