Google Analytics – how to set up
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Marketing strategy vs marketing plan Content strategy vs content marketing Digital marketing strategy Go-to-market plan Integrated lifecycle marketing Marketing plan Marketing process Marketing strategy Strategic marketing plan
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Resources 15 Powerful Content Marketing Examples To Inspire Your Next Campaign (a very good one) Content Strategy Example for Startups Creating a Winning Content Strategy for Healthcare Companies How to Build a Successful Content Marketing Strategy for Professional Services B2B Content Marketing: Benchmarks, Budgets, and Trends: Insights for 2022 Manufacturing Content Marketing Benchmarks, Budgets, and
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Behavioral retargeting Companies try to retarget users who have already seen their products on a website. If you don’t buy the product at first, these companies use “ad remarketing” to show those products to you again and again How Companies drop pixels or cookies to track you Each time you visit a site, it drops
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Content – audience Content – marketing Content – misc Content – simple Content – social media Content – strategy
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Definitions Strategy is a plan of action to achieve short, middle and long term desired goals. What strategy is not Strategy Is Not A To Do List A strategy is not simply a plan A strategy is only really strategy if alters the behaviour of the people in your organisation; what they do and how they do it
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Why Keywords Still Matter in SEO (But They Aren’t Everything) Google’s algorithm update in 2013, called Hummingbird, introduced semantic search capabilities. Google started looking at the context of content, rather than just scanning for specific keywords, which required SEO and content marketing strategies to shift away from a keyword-density focus. The inner workings of Google’s
Resources 31 Impressive Content Marketing Examples You Can Use Today Blogging Examples Social Media Marketing Examples Tried-and-True Content Marketing Examples Visual Content Marketing Examples Video Marketing Examples Ebooks and Resources Examples Other Content Marketing Examples What is content marketing Content marketing is the intentional creation and curation of content with the goal of both attracting
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