SEO stats
Here’s what we learned about SEO (2020) Backlinko 37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy IMPACT Plus
Marketing
Content marketing ideas from HubSpot’s team
Set your standards high you know a piece of content isn’t ready to publish if the people creating it aren’t super excited to publish it and see their name next to it Stay up-to-date with Google Trends keep an eye out on the People Also Ask (PAA) boxes on the Google SERP Diversify your traffic
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SMART goals vs CLEAR goals
S.M.A.R.T. Specific — Goals are clear and unambiguous. Measurable — Results can be measured in some way, such as the percent increase in sales, or the number of employees trained. Attainable — Goals are realistic and attainable by the average worker. Relevant — Goals relate to your organization’s vision and mission. Time-bound — Goals have definite starting and ending points,
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How to get quality backlinks
Reclaim Unlinked Mentions Get Contextual Links Get ‘Best X’ List Mentions Become a Source for Other Publishers Reach Out to Journalists Update Old Content Build Free Tools Publish Ultimate Guides Use Images to Earn Links & Mentions Use Directories (yes, Directories!) Use the Broken Link Building Method Source: 11 Creative (But 100% White Hat!) Ways
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How to reach more audience with content reach strategies
16 Best Ways to Increase Content Reach [+Free Content Reach Kit] Add Visuals graphs charts videos infographics. Use Keywords Use Social Media Try Backlinks 11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2021 Make Interactive Content games polls videos clickable slideshows Write an Ebook Send an Email Newsletter Include an FAQ or
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Free download examples
Free downloads to collect emails for lead generation Affiliate marketing boss free guide: 5 proven steps to quit your 9-5 job with affiliate marketing in 2023 FREE VIDEO MASTERCLASS: THE AUTOMATED CLIENTS-ON-DEMAND WEBSITE BLUEPRINT™for Service Businesses The Coaching Marketing Kit ($12, not free) Course Creation Templates Google Search Central Beginner and Advanced SEO HubSpot Make
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Marketing stats
Hubspot (worth revisiting) The Ultimate List of Marketing Statistics for 2022 SEO Content marketing Social media Visual marketing Email marketing Lead generation Advertising Marketing technology Sales
Content marketing examples
Types Written content Original research ‘How-to’ solution-focused content ‘Hub-and-spoke’ authority content clusters A glossary Video content User-generated content Social media content Lead magnets Case studies Multi-channel content Key Elements Tell powerful stories. Be honest and open. Personalize where possible. Quality over quantity — but if you can have both, then do. Employ visual content at
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Content strategy for SEO
increase organic traffic and leads generated via content while lowering their Customer Acquisition Costs if your website is about content marketing, you’re looking at about 300 content items per year. SEO is vital throughout the content strategy development process because it helps you identify how your audience searches, and it amplifies the content you create. Content
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Content strategy – framework and steps
How to WIN at Content Marketing in 2023 top of funnel is NOT ABOUT SELLING (1:30) optimized for search engines types of content how-to style content answer common questions people ask (2:05) mid funnel (5:05) keep you top of mind for your prospects over time grow your email list generate demand for your offers how
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