3 main types of pillar pages How-to’s Explainer articles Guides Benefits that content pillars offer Make it easier for search engines and people to navigate your content. Increase rankings for linked pages. Focus content on what your customers want. Source: How to Create Content Pillars to Boost SEO for Your Site
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Micro-influencer Micro-influencers are walking, talking, breathing representations of your brand Local brand ambassador Do they align with the values and perception you want attributed to your business? What to Look For: What platforms are your target influencers on? What niche do they represent? Do they respond quickly to social media engagement, or get back to
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What is content marketing about Publish content your audiences want Publish on a regular basis Publish content from a combination of named authors Cover a unique variety of topics that you have the authority to be an expert in Consider whether your content marketing will be more or less branded and “on domain” (the same as your company url) or off domain (a website you
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Facebook Facebook cover photo: 820px x 360px Google Google Business Profile Manager cover photo: 2120px x 1192px (16:9) LinkedIn LinkedIn business page banner / cover photo: 1128px x 191px LinkedIn personal banner: 1584px x 396px LinkedIn post: 1200 x 1200 (square); 1080 x 1350 (portrait)
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Free hashtag generator Display Purposes Enter a hashtag in the search box, relevant ones will show up and you can take your pick Free hashtags reports Top-hashtags You can find most popular hashtags on Instagram and TikTok, and total number of posting with any hashtag of your choice on this website. Paid hashtag generator Hashtag
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#1 Research and choose your niche a specific product, service, or industry #2. Educate yourself go on YouTube or take online courses Gain initial experience do your own tests offer pro bono consulting services family and friends practice your growth strategy or what you’ve learned with a small, local brand at a low price overdeliver
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The below digital marketing strategies are extracted from a YouTube video “Marketing for Small Business: Effective Marketing Strategies for 2022” by LYFE Marketing. #1. Create high quality digital assets Even if you have great marketing, no one wants to buy an ugly design 3 essential digital assets that you need: Website so people can find
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