Chris Do interviewing Ron Baker. Ron Baker is the author of the book “Implementing Value Pricing: A Radical Business Model for Professional Firms.” 6:25 Subjective theory of value 7:15 High client impact, high prices welcome 8:25 Price justifies the costs 12:21 The power of brand 14:39 Both the buyer and seller profit 16:04 Pricing sends […]
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Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. 02:07 The concept of how we value things 18:56 Recursive Trends 23:42 The brain’s marketing function: Signalling 34:43 technology making location irrelevant 41:07 making something bad to give it
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start with a one-sentence pitch (1:00) who I am what I do how I bring value I help x achieve y by doing z x = audience y = value that you bring z = how you provide that value e.g. I help offline stores create massive new revenue streams by selling their products online
Global Web Index (GWI) Audience Insight Tools Learn how people around the world think, act, and feel Digital Analytics Build audience segmentation – fully customizable 2 Billion Internet Users Create Bespoke Segments 40,000 Data Points 17 Million Panellists
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Google Trends Daily Trending Searches Trending now Realtime search trends SEMRush SERP tracker, site health checker, traffic analytics, backlink checker, ad analysis & more 50+ marketing tools, 20B+ keywords, 800M+ domains Keyword Research Site Audit SEO Tools StatCounter real-time web analytics service that helps you track, analyse and understand your visitors statista Insights and facts
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data.ai combine consumer and market data with the power of artificial intelligence to fuel insights eMarketer – Insider Intelligence an independent market research company that provides insights and trends related to digital marketing, media and commerce helps us navigate our customers’ changing landscape and understand their evolving needs While access to the platform requires a paid
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Target audience Customer insight (customer persona) Competitive environment Direct competition Indirect competition Benefits Functional Emotional Reasons to believe Discriminator
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Quick Answers: What Are the Differences Between a Customer Journey and a Sales Funnel? Is your Customer Journey choking your Sales Funnel? The 4 Stages of a Supremely Successful Content Marketing Funnel What is a marketing funnel? How they work, stages, and examples Customer journey funnel with automated sales process Customer Journey – Moving Beyond
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Lines from the movie “Bruce Almighty” starring Jim Carrey Denied that promotion at work? Is life unfair? Everywhere you turn is there someone less talented than you reaping all the benefits ? Is your name Bruce? Then do we have the job for you. We’re located at 77256 23rd Street…
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15 Essential Website Metrics for Measuring Online Success Website traffic Bounce rate Top pages Conversion rate Customer’s lifetime value Average time spent on site Returning visitors Cost per conversion Landing page results Exit pages Device sources Page times Pages per visit Traffic sources Social sharing
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