Marketing glossary
Brightedge SEO Terms & Concepts Hotmart The Digital Entrepreneur’s Glossary: 113 terms you need to know
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Marketing
SEO stats
Here’s what we learned about SEO (2020) Backlinko 37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy IMPACT Plus
Content marketing ideas from HubSpot’s team
Set your standards high you know a piece of content isn’t ready to publish if the people creating it aren’t super excited to publish it and see their name next to it Stay up-to-date with Google Trends keep an eye out on the People Also Ask (PAA) boxes on the Google SERP Diversify your traffic
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SMART goals vs CLEAR goals
S.M.A.R.T. Specific — Goals are clear and unambiguous. Measurable — Results can be measured in some way, such as the percent increase in sales, or the number of employees trained. Attainable — Goals are realistic and attainable by the average worker. Relevant — Goals relate to your organization’s vision and mission. Time-bound — Goals have definite starting and ending points,
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Free marketing tools
Design canva stencil design templates Project management airtable trello
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Free marketing courses
Content Marketing Certification Course (HubSpot) 6 hours Get noticed with social media Deep dive into social media Make the most of video Get started with content marketing Google Data Analytics Certificates (Grow with Google) No prior experience or specific tools required Data types and structures Using data to solve problems How to analyze data Data
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How to get quality backlinks
Reclaim Unlinked Mentions Get Contextual Links Get ‘Best X’ List Mentions Become a Source for Other Publishers Reach Out to Journalists Update Old Content Build Free Tools Publish Ultimate Guides Use Images to Earn Links & Mentions Use Directories (yes, Directories!) Use the Broken Link Building Method Source: 11 Creative (But 100% White Hat!) Ways
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How to reach more audience with content reach strategies
16 Best Ways to Increase Content Reach [+Free Content Reach Kit] Add Visuals graphs charts videos infographics. Use Keywords Use Social Media Try Backlinks 11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2021 Make Interactive Content games polls videos clickable slideshows Write an Ebook Send an Email Newsletter Include an FAQ or
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Free download examples
Free downloads to collect emails for lead generation Affiliate marketing boss free guide: 5 proven steps to quit your 9-5 job with affiliate marketing in 2023 FREE VIDEO MASTERCLASS: THE AUTOMATED CLIENTS-ON-DEMAND WEBSITE BLUEPRINT™for Service Businesses The Coaching Marketing Kit ($12, not free) Course Creation Templates Google Search Central Beginner and Advanced SEO HubSpot Make
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Marketing stats
Hubspot (worth revisiting) The Ultimate List of Marketing Statistics for 2022 SEO Content marketing Social media Visual marketing Email marketing Lead generation Advertising Marketing technology Sales