3 main types of pillar pages How-to’s Explainer articles Guides Benefits that content pillars offer Make it easier for search engines and people to navigate your content. Increase rankings for linked pages. Focus content on what your customers want. Source: How to Create Content Pillars to Boost SEO for Your Site
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Micro-influencer Micro-influencers are walking, talking, breathing representations of your brand Local brand ambassador Do they align with the values and perception you want attributed to your business? What to Look For: What platforms are your target influencers on? What niche do they represent? Do they respond quickly to social media engagement, or get back to
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According to reports, over 70% of businesses have noted that LinkedIn generated the best promotional results out of all social media platforms over the last year, which was followed by Facebook with over 40%, and Instagram with over 30% New LinkedIn tools and features Newsletters Future of skills Podcasts Data and analytics Source: Ronn Torossian On
What is content marketing about Publish content your audiences want Publish on a regular basis Publish content from a combination of named authors Cover a unique variety of topics that you have the authority to be an expert in Consider whether your content marketing will be more or less branded and “on domain” (the same as your company url) or off domain (a website you
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Have a large enough community before you launch art is subjective it’s hard to predict what kind of art people will love Add utility to your NFT project What needs to be done (it’s hard!) build a business grow a following take a tone of time don’t start if you think about doing it short
Strategy for new crypto companies get the messaging right so people know what you do create content to educate to help people understand podcast, blog, anything educational make the website super obvious open a Twitter and Telegram account How is crypto marketing different from other marketing? cannot do paid acquisitions like Google ads, Twitter ads,
Facebook Facebook cover photo: 820px x 360px Google Google Business Profile Manager cover photo: 2120px x 1192px (16:9) LinkedIn LinkedIn business page banner / cover photo: 1128px x 191px LinkedIn personal banner: 1584px x 396px LinkedIn post: 1200 x 1200 (square); 1080 x 1350 (portrait)
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Free hashtag generator Display Purposes Enter a hashtag in the search box, relevant ones will show up and you can take your pick Free hashtags reports Top-hashtags You can find most popular hashtags on Instagram and TikTok, and total number of posting with any hashtag of your choice on this website. Paid hashtag generator Hashtag
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