Business - Bettina's Notes

Hong Kong government funding for SMEs

EMF 中小企業市場推廣基金 (HK Gov’t) 在香港境外舉行的展覽會 Trade exhibitions held outside Hong Kong or in Hong Kong 網上貿易展覽會 Online trade exhibitions 香港境外商貿考察團 Business missions outside Hong Kong 網上商貿考察團 Online business missions 在貿易刊物刊登的廣告 Advertisements on trade publications 電子平台 / 媒介進行的出口推廣活動 Export promotion activities conducted through electronic platforms/media 建立或優化申請企業擁有的公司網站 / 流動應用程式 Setting up/enhancing the corporate website/mobile application owned by the applicant […]

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Free SEO tools

SEO Marketing

8 FREE AI SEO Competitor Keyword Research Tools to Rank #1 (by Julian Goldie) Google (1:05) find your competitor e.g. in numerology type the category name in search bar find competitor keyword you can rank for “site:whatever.com numerology” find their sitemap (2:25) use SEOMATOR scrape keywords on all pages of your competitor’s website use Harpa

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Common SEO Mistakes Beginners Make

SEO Marketing

For ranking on search engines and getting discovered by potential customers 11 Common SEO Mistakes Beginners Make 01:07 – #1: Targeting Highly Competitive Keywords 02:55 – #2: Writing Long-Form Content 05:43 – #3: Not Writing Quality Content 07:18 – #4: Shady Link Building 08:57 – #5: Keyword Stuffing 10:48 – #6: Improper Use of Header

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Keyword research strategies and SEO tools – free and paid

SEO Marketing

8 Best Keywords Everywhere Alternative [Free] Free keyword research tools Answer the public bought by Ubersuggest 3 keywords per day no SEO difficulty Keyword everywhere Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Ubersuggest 3 free searches per day updated 3 months ago unless you

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What Makes People Buy? Price & Value Masterclass

Marketing

Chris Do interviewing Ron Baker. Ron Baker is the author of the book “Implementing Value Pricing: A Radical Business Model for Professional Firms.” 6:25 Subjective theory of value 7:15 High client impact, high prices welcome 8:25 Price justifies the costs 12:21 The power of brand 14:39 Both the buyer and seller profit 16:04 Pricing sends

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The Marketing Secrets Apple & Tesla Always Use

Marketing

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. 02:07 The concept of how we value things 18:56 Recursive Trends 23:42 The brain’s marketing function: Signalling 34:43 technology making location irrelevant 41:07 making something bad to give it

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How to create a pitch deck

Business

Pitch deck tips for startups to attract investors https://www.youtube.com/watch?v=jYWF64Um7pwhttps://www.youtube.com/watch?v=DkDg2svjkvEhttps://www.youtube.com/watch?v=iHNwH4oiPIE

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Elevator Pitch

Business

start with a one-sentence pitch (1:00) who I am what I do how I bring value I help x achieve y by doing z x = audience y = value that you bring z = how you provide that value e.g. I help offline stores create massive new revenue streams by selling their products online

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Tools to research your target audience

Marketing

Global Web Index (GWI) Audience Insight Tools Learn how people around the world think, act, and feel Digital Analytics Build audience segmentation – fully customizable 2 Billion Internet Users Create Bespoke Segments 40,000 Data Points 17 Million Panellists

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Stats for competitive research

Marketing

Google Trends Daily Trending Searches Trending now Realtime search trends SEMRush SERP tracker, site health checker, traffic analytics, backlink checker, ad analysis & more 50+ marketing tools, 20B+ keywords, 800M+ domains Keyword Research Site Audit SEO Tools StatCounter real-time web analytics service that helps you track, analyse and understand your visitors statista Insights and facts

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